History of Graphic Design..................Day 12

Post Modernism
     -Used to note a break with the earlier modernist principles by placing emphasis on form over
     function, by reintroducing traditional or classical elements or by carrying modernist styles or practices
     to extremes.

     -Not just the counter to Modernism.
     -Seen in Art, Design, Literature, and Architecture
     -Emphasis on feel rather than rationale
     -Emphasis on surface, texture and materials
     -Self-consciousness or self-referencing
     -Mixes high and low
     -Historical references
     -Vernacular

Wolfgang Weingart
     -one of our pioneers
     -pushed modern/international design before computers
     -teacher in Basel School of Design
     -experimenting with letter spacing in san serif type
     -stair stepping rules
     -diagonal type
     -reversing type out of bars
     -using variations in a single word

April Grimen

     -function isn't as important as style during this time.

Malcolm Maclarin

Charles Anderson

Peter Savil
     -Design director

Vahn Oliver
     -designed for 4AD records

Emigre Magazine

Cranbrook
     -Ed Phelep
          -expressional typography
          -Raygun
          -Beach Culture
     -David Carson
     -Sagmeister
     -Chip Kid
          -the Learners
          -Cheesewhip
  

Today in class we started off with a film about Post Modernism. We see how Post Modernism really effected the architecture of buildings by making them very graphic like and colorful and fun. But it seems that because business' wanted building fast and quick they began not developing so many building that were fun. This was POMO which caused architectures and designers to settle on cliche building designs for quick execution. A film that captured Post Modernism well was Blade Runner because of it's beautiful architecture and style with the mixture of audio and film style.

What do I think about this Modern Post Modernism condition?
I feel that the Modernism era was great but I think it is something that is too serious. I feel that with any art form we should be able to do anything we please. It is something that we enjoy doing and we should be doing it for that reason. Post Modernism seems to be more free and open to the thoughts and ideas of all artists and designers. Though we all work in a field where we are trying to sell an idea to a client there is no reason why we can't create something that we like to do and please the customer at the same time.