Post Modernism
-Used to note a break with the earlier modernist principles by placing emphasis on form over
function, by reintroducing traditional or classical elements or by carrying modernist styles or practices
to extremes.
-Not just the counter to Modernism.
-Seen in Art, Design, Literature, and Architecture
-Emphasis on feel rather than rationale
-Emphasis on surface, texture and materials
-Self-consciousness or self-referencing
-Mixes high and low
-Historical references
-Vernacular
Wolfgang Weingart
-one of our pioneers
-pushed modern/international design before computers
-teacher in Basel School of Design
-experimenting with letter spacing in san serif type
-stair stepping rules
-diagonal type
-reversing type out of bars
-using variations in a single word
April Grimen
-function isn't as important as style during this time.
Malcolm Maclarin
Charles Anderson
Peter Savil
-Design director
Vahn Oliver
-designed for 4AD records
Emigre Magazine
Cranbrook
-Ed Phelep
-expressional typography
-Raygun
-Beach Culture
-David Carson
-Sagmeister
-Chip Kid
-the Learners
-Cheesewhip
Today in class we started off with a film about Post Modernism. We see how Post Modernism really effected the architecture of buildings by making them very graphic like and colorful and fun. But it seems that because business' wanted building fast and quick they began not developing so many building that were fun. This was POMO which caused architectures and designers to settle on cliche building designs for quick execution. A film that captured Post Modernism well was Blade Runner because of it's beautiful architecture and style with the mixture of audio and film style.
What do I think about this Modern Post Modernism condition?
I feel that the Modernism era was great but I think it is something that is too serious. I feel that with any art form we should be able to do anything we please. It is something that we enjoy doing and we should be doing it for that reason. Post Modernism seems to be more free and open to the thoughts and ideas of all artists and designers. Though we all work in a field where we are trying to sell an idea to a client there is no reason why we can't create something that we like to do and please the customer at the same time.
Saturday, April 23, 2011
Friday, April 15, 2011
History of Graphic Design..............Day 11
Semiotics
-The philosophical theory of signs and symbols - what things mean in relationship to other things.
-Syntactics - order
-Semantics - meaning or referred to
-Pragmatics - how it is used
Adrian Frutiger
-creates Univers font family
Arman Hoffman
-lives in Switzerland
-helps found
-goes to a philosophy with line and plane,
-if you design the negative space everything else will work
Joseph Muller Brockmann
-died in 1996
-looking for universal graphic expression
-used the same mathematical study for all of his grids
-if you discover the problem the solution is there
Swiss Modernism vs. New York Modernism
-New York
-pragmatic
-capitalists
-Swiss
-Theoretical
-Paul Rand
-understood the ideas of modernism
-Brooklyn kid
-used a lot of simple imagery
-hand done, cut paper
-casual work
-collage, assemblage
-Saul Bass
-hand done
-cut out
-Man with the Golden Arm film title sequence 1950
-Ivan Chermayeff
-CD covers, he did a lot of them
-nuances of found art
-did posters for the Guggenheim and Vagina Monologues
Today we went over a little more with the Bauhaus and then went into how it effected the U.S. I really see how the Bauhaus effected American design with designers such as Paul Rand and Saul Bass. They both really captured modernism and brought Swiss design to American in their own interpretation of how they would present design to the world. Saul Bass is really someone that I will keep in mind because of my Motion Design majoring. He did some great and simple title sequences that really showed off his sense of graphic design. Definitely a man who's work I will be looking at for reference.
-The philosophical theory of signs and symbols - what things mean in relationship to other things.
-Syntactics - order
-Semantics - meaning or referred to
-Pragmatics - how it is used
Adrian Frutiger
-creates Univers font family
Arman Hoffman
-lives in Switzerland
-helps found
-goes to a philosophy with line and plane,
-if you design the negative space everything else will work
Joseph Muller Brockmann
-died in 1996
-looking for universal graphic expression
-used the same mathematical study for all of his grids
-if you discover the problem the solution is there
Swiss Modernism vs. New York Modernism
-New York
-pragmatic
-capitalists
-Swiss
-Theoretical
-Paul Rand
-understood the ideas of modernism
-Brooklyn kid
-used a lot of simple imagery
-hand done, cut paper
-casual work
-collage, assemblage
-Saul Bass
-hand done
-cut out
-Man with the Golden Arm film title sequence 1950
-Ivan Chermayeff
-CD covers, he did a lot of them
-nuances of found art
-did posters for the Guggenheim and Vagina Monologues
Today we went over a little more with the Bauhaus and then went into how it effected the U.S. I really see how the Bauhaus effected American design with designers such as Paul Rand and Saul Bass. They both really captured modernism and brought Swiss design to American in their own interpretation of how they would present design to the world. Saul Bass is really someone that I will keep in mind because of my Motion Design majoring. He did some great and simple title sequences that really showed off his sense of graphic design. Definitely a man who's work I will be looking at for reference.
Tuesday, April 5, 2011
History of Graphic Design...........Day 10
Review on Bauhaus
-Utopian desire to create a new spiritual society.
-Unity of Artists & Craftsmen to build for the future.
-Ideas from all of the Advanced Art & Design Movements were explored and applied to functional
design.
Maholy Nagy (the Hungarian)
-typophoto
-photogram
-photoplastiques
-Universal typeface had no capitals, but was hard to read because it didn't have visual clues of where
sentences begin.
We watched a film about the Bauhaus coming to America. It was definitely something major. Mies van du Rohe came to America and went to Chicago. He fell in love with the architecture and the way the skyscrapers were in places like New York City and Chicago. But after the Chicago fire it gave way for designers like van du Rohe and Groupius.
Jan Tschichold
-hand lettered advertisement
-son of a designer and painter
-studied calligraphy as a child
-he is only 21 years old when he sees the first Bauhaus exhibition.
-by 1924 Tschichold writes a pamphlet about typography and printing.
-by 1925 he writes a book about elementary typography.
-by 1928 he publishes the book Typography.
-he wanted to assert the new asymmetrical typography.
-the aim of typographic work is to translate in the shortest and most efficient way.
-there's is a mathematical grid system that he uses.
-arrested when Nazis come into power for creating "un-German like typography."
-he and his family moves to Switzerland when released.
-did covers for Penguin books.
Herbert Matter
-Swiss born and later moved to America
-Pioneered photomontage
-very clear and efficient typography
-he developed a basic vocabulary to make a collection of directional books
-did a lot of work for Knoll and Herman Miller
Adison Dewiggins
-used san serifs
-negative space
-generous realty
Lester Biehl
-Pioneers in Peoria
-san serif typography and old wood typography as a contrasting element.
-likes arrows
-Rural Electrification Administration
-limited palette
-slab serif type faces
-montages
-works created by the WPA are public domain.
-corporations begin playing a big role in design.
Iadislav Sutner
-abstraction
-figure and ground plays
-positive and negative space
International Style
-modern ideas start to take form
-fine art, product design, architecture, graphic design, typographic design.
-international style is ruined by corporation
-from the 60's to the 80's you didn't see Helvetica
In today's class we reviewed a lot about the Bauhaus and how after it's downfall how it effected the rest of the world. The Bauhaus soon came over to the U.S. with Groupius and van du Rohe. I still feel the the Bauhaus has made a really special place in my heart because it is such an inspirational time and group. Groupius and van du Rohe made such an impact in America as soon as they came here so it shows how innovative they were and how their ideas were spread to the U.S. Another day of fun and inspiration all rapped up into some lecture, movies, and laughter. Until next week.
-Utopian desire to create a new spiritual society.
-Unity of Artists & Craftsmen to build for the future.
-Ideas from all of the Advanced Art & Design Movements were explored and applied to functional
design.
Maholy Nagy (the Hungarian)
-typophoto
-photogram
-photoplastiques
-Universal typeface had no capitals, but was hard to read because it didn't have visual clues of where
sentences begin.
We watched a film about the Bauhaus coming to America. It was definitely something major. Mies van du Rohe came to America and went to Chicago. He fell in love with the architecture and the way the skyscrapers were in places like New York City and Chicago. But after the Chicago fire it gave way for designers like van du Rohe and Groupius.
Jan Tschichold
-hand lettered advertisement
-son of a designer and painter
-studied calligraphy as a child
-he is only 21 years old when he sees the first Bauhaus exhibition.
-by 1924 Tschichold writes a pamphlet about typography and printing.
-by 1925 he writes a book about elementary typography.
-by 1928 he publishes the book Typography.
-he wanted to assert the new asymmetrical typography.
-the aim of typographic work is to translate in the shortest and most efficient way.
-there's is a mathematical grid system that he uses.
-arrested when Nazis come into power for creating "un-German like typography."
-he and his family moves to Switzerland when released.
-did covers for Penguin books.
Herbert Matter
-Swiss born and later moved to America
-Pioneered photomontage
-very clear and efficient typography
-he developed a basic vocabulary to make a collection of directional books
-did a lot of work for Knoll and Herman Miller
Adison Dewiggins
-used san serifs
-negative space
-generous realty
Lester Biehl
-Pioneers in Peoria
-san serif typography and old wood typography as a contrasting element.
-likes arrows
-Rural Electrification Administration
-limited palette
-slab serif type faces
-montages
-works created by the WPA are public domain.
-corporations begin playing a big role in design.
Iadislav Sutner
-abstraction
-figure and ground plays
-positive and negative space
International Style
-modern ideas start to take form
-fine art, product design, architecture, graphic design, typographic design.
-international style is ruined by corporation
-from the 60's to the 80's you didn't see Helvetica
In today's class we reviewed a lot about the Bauhaus and how after it's downfall how it effected the rest of the world. The Bauhaus soon came over to the U.S. with Groupius and van du Rohe. I still feel the the Bauhaus has made a really special place in my heart because it is such an inspirational time and group. Groupius and van du Rohe made such an impact in America as soon as they came here so it shows how innovative they were and how their ideas were spread to the U.S. Another day of fun and inspiration all rapped up into some lecture, movies, and laughter. Until next week.
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