History of Graphic Design...........Day 10

Review on Bauhaus
     -Utopian desire to create a new spiritual society.

     -Unity of Artists & Craftsmen to build for the future.

     -Ideas from all of the Advanced Art & Design Movements were explored and applied to functional
      design.

Maholy Nagy (the Hungarian)
     -typophoto
     -photogram
     -photoplastiques

     -Universal typeface had no capitals, but was hard to read because it didn't have visual clues of where
      sentences begin.

We watched a film about the Bauhaus coming to America. It was definitely something major. Mies van du Rohe came to America and went to Chicago. He fell in love with the architecture and the way the skyscrapers were in places like New York City and Chicago. But after the Chicago fire it gave way for designers like van du Rohe and Groupius.

Jan Tschichold
     -hand lettered advertisement
     -son of a designer and painter
     -studied calligraphy as a child
     -he is only 21 years old when he sees the first Bauhaus exhibition.
     -by 1924 Tschichold writes a pamphlet about typography and printing.
     -by 1925 he writes a book about elementary typography.
     -by 1928 he publishes the book Typography.
     -he wanted to assert the new asymmetrical typography.
     -the aim of typographic work is to translate in the shortest and most efficient way.
     -there's is a mathematical grid system that he uses.
     -arrested when Nazis come into power for creating "un-German like typography."
     -he and his family moves to Switzerland when released.
     -did covers for Penguin books.

Herbert Matter
     -Swiss born and later moved to America
     -Pioneered photomontage
     -very clear and efficient typography
     -he developed a basic vocabulary to make a collection of directional books
     -did a lot of work for Knoll and Herman Miller

Adison Dewiggins
     -used san serifs
     -negative space
     -generous realty

Lester Biehl
     -Pioneers in Peoria
     -san serif typography and old wood typography as a contrasting element.
     -likes arrows
     -Rural Electrification Administration
     -limited palette
     -slab serif type faces
     -montages

-works created by the WPA are public domain.
-corporations begin playing a big role in design.

Iadislav Sutner
     -abstraction
     -figure and ground plays
     -positive and negative space

International Style
     -modern ideas start to take form
     -fine art, product design, architecture, graphic design, typographic design.
     -international style is ruined by corporation
     -from the 60's to the 80's you didn't see Helvetica

In today's class we reviewed a lot about the Bauhaus and how after it's downfall how it effected the rest of the world. The Bauhaus soon came over to the U.S. with Groupius and van du Rohe. I still feel the the Bauhaus has made a really special place in my heart because it is such an inspirational time and group. Groupius and van du Rohe made such an impact in America as soon as they came here so it shows how innovative they were and how their ideas were spread to the U.S. Another day of fun and inspiration all rapped up into some lecture, movies, and laughter. Until next week.