History of Graphic Design............Day 7

William Morris 1834-1896
     -1860's-1920's Arts & Crafts Movement
     -Ally graphic posters are more illustrative while Axes posters were more intelligent and graphic.

Hovine
     -more figure ground play in some of his works
     -always puts stamp on his works.
     -Hitler writes Mein Compf in prison.
     -Hitler thought the posters of world war II were wrong minded and should appeal to the lowest
      common denominator.
     -very graphic style.
  
Edward Kauffer
     -Cubism is used as a design element in Kauffer's work.

A.M. Casander (Moron)
     -very linear and cubic shapes.
     -textured and very well relates between figure and typography.

Suprematists want a pure new way to express art.
Russian Avant Garde
     -cubofuturism
     -suprematism
     -constructivism
  
Cubofuturism
     -things that are cut out and made of more cut and paste style.
     -they kind of used what they can get their hands on to create design.

Suprematism
     -eliminates pictorial representation
     -painting should be on a purely spiritual level.
     -purely colors and simple shapes.
     -1918 simple things such as an asymmetrical white square on an off white background.

Constructivism
     -the only meaningful art has function and that, that has function, is art.
     -Vladamere Tatiln
     -Rodchenko
     -Lissitzky- painter, designer, photographer, etc.
     -they renounce art for arts sake.
     -art should supply for the new communist party.
     -Kandinsky is very abstract painter.
     -El Lissitzky is more suprematist.
     -PROUN
     -building and architecture become very big during the time of the Bauhaus.
     -Beat The Whites With The Red Wedge 1919.
     -constructs a world of objects and structures society with an idea.
     -page structure and grid come into play with book production.
     -usefulness of sans serif type, useful whitespace, and structure.

Today in class we discussed a lot about different -isms and how they were very different and similar to each other. Mainly I think they were all different from each other. Cubofuturism was very angular and graphic which brought something new to the table of graphic design. Suprematism was very, very different in the since that it was almost minimalist with the since of only using color and shape to create a piece of artwork. Then we come to Constructivism where all of the spiritual levels from Suprematism was pretty much erased. We begin to see massive amounts of detail and we begin to use the since of that we should only create something that as utilitarian usage in the world. I think in the this new -ism we lose the since of what is truly art. Art is what we want it to be and by making what we want as art to only be something useful makes art lose its fun and originality.

How would I do good art for the proletariat? I think I would make art that was very simple to understand. I would want my work to be a graphically correct as possible but I think I wouldn't go so overboard with my work to the point that people don't understand what I'm trying to tell them.