History of Graphic Design...........Day 6

Vienna Workshops
     -Joseph Hoffman and Calaman Mocher began the Vienna Succession.
     -They wanted to make things that are useful.
     -Their strength will rely on craft and materials.
     -Things in houses such as furniture were thought to be designed and not just made.
     -They begin to develop esthetic. Ex. Joseph Hoffman's work.

Peter Behrins
     -Clear legible. One of the first times we use Sans Serif type in running type.
     -Created the first comprehensive identity defining program.
     -Mies Vanderrohe - last director of the Bauhaus.
     -Walter Gropious - first director of the Bauhaus.
     -Title and dedication pages same structure and order.
     -Rectilinear shape and circtilinear objects.
     -becomes the director for the Dusseldorf School and became very interested in the foundation classes.
     -In 1903 he begins to think of school structure.
     -Walter begins to learn that he can make grids using circles and squares.
     -Peter Behrins in 1906 designs his exhibition hall out of grid system.
     -AEG is like the German Electric Company.
     -Behrins creates a logo for AEG and bases it on a honeycomb and creates his own typeface for the
      logo.
     -1809 is first underground railroad system in London.
     -1914 WW1 Begins, AIGA Founded
     -1917, Russian Revolution, James Flag Designs "I Want You" poster, Julius Klinger's 8th Bond
      Drive
     -1918 Czar assassinated, WW1 Ends
     -1919 Bauhaus Opens

Lucian Bernard
     -entered a poster for Priester matches.
     -Plaketstil style posters became a big movement after winning his competition.
     -Reductive style, more simplified
     -Communication becomes simplified.
     -abstract yet complex
     -propaganda posters

Movie Time!!!!

Today was a pretty easy day in History of GIC. We started off talking about Vienna work and the Vienna Succession. Vienna is referring to Austria....not Italy. I really like the fact that the men apart of the Vienna Succession used design for household items and furniture. This is a way we can kind of realize why furniture we have now looks more elegant and well designed than in the past. We then talked about Peter Behrins and his sense of design. He, like the students at GlasGow School, had a very specific style. He had rectilinear structure with circtilinear objects. He soon developed using grid systems to create his designs. I know Dorian loved this because he always tells us about using grids to create a strong structure for our designs. We then went on to talk about propaganda posters during WW1 in Germany compared to the U.S. and other ally countries. Then we went on to watch a film that was all about relating the history of the world compared to Graphic Design History. It was really interesting to see all of the relations of those time periods.