Friday, February 18, 2011

HISTORY OF GRAPHIC DESIGN.........DAY 5

Rudolf Coths
     -Rudolf Coths became interested in book arts.
     -In his type designs he showed an example of that.
     -He designed that the typeface Newland to represent the pinicle of German Typography.
     -He designed gothic faces and remained popular in Germany until modern day.
     -Newland is mostly used for African and Caribbean refrences.

-Art Neuvou
     -Arts and Crafts lead to Art Neuvou.
     -Jules Cheret was the father of the printed photo.
     -Images usually have a central female figure with a scene around her and typography on the outside
      of the image.
     -Latrec is similar to this style with Moulin Rouge posters.
  
-Eugene Grasset was the rival of Jules Cheret.
     -Eugene used more of a wood block printing style; a more coloring book feeling.
     -Reductive styles are more abstract.
  
-Arthur Mackmurdo
     -used more sensual lines.
     -inspiration from architecture
     -The Century Guild had a magazine called the Hobby Horse where they would share design and art
      ideas. To have a philosophy and spread it.
     -Organic forms begin to be more abundant.
     -Aubrey Beardsley appeared in The Studio magazine.
     -The bad boy of Art Neuvoe.
     -He became famous at the age of 20.
     -Darker colors, very sexual with nymphs.
     -Morris wanted to take legal action when he saw Beardsley's work.
     -Yellow Book was a magazine for the new and the outrageous.
     -Beardsley's work became more naturalistic as he grew older.
  
-Alfance Mucha
     -Born in Czechslovachia.
     -Goes to Paris in 1927.
     -Gets a job at a printshop in Paris.
     -Posters were made for Sarah Burnheart's performance in Joan of Arc.
     -A lot of texture, volume yet flat, colorful but flat skin on people.
     -stylized reductive, plants and flowers, elements of folk art, Byzantine tiles, and elements of magic
      and colt.
     -tendrils of hair
     -lines running together is very sensual.
  
-Emanuele Orazi
     -Mucha and Grasset combined.
     -GE logo was created during this time.
     -Harper's Magazine begins to hire European designers and artists.

-Louis Rhead
     -Goes for Grasset's style.
     -flat female figure, bright color

-Bradley
     -inspired by William Morris, then Aubrey Beardsley.  
     -Bradley publishes his book as a art reference book.
     -established the wayside press.

-Penflied
     -well articulated illustrations, not great typography.
     -Henri vander Velt brings Japanese prints and art neuvou together.
     -Jugendstil is German art neuvou translates to "youth style."
     -Peter Beherns
     -Art Neuvou is fun, lively, sexual, and spiritual.
     -The influence of asian design was a big part of this movement by making things more flat.

-The 4
     -Margret and Francis MacDonald
     -Herbert McNair
     -Charles Renea Macintosh
     -Characteristics of GlasGow School
            -geometric
            -curvilinear elements
            -rectilinear structures
            -use of floral
            -symbolism
            -abstract
     -1886 book plate by Margret MacDonald
     -symbolic imagery

-Charles Renea Macintosh was the number 1 of the 4
     -He created interior spaces and design work.

-Talwin Morris
     -Lets the common English public know of GlasGow School.
     -He becomes aware of the work of the 4.

-In Austria comes the Vienna Secession.
     -Gustav Klimt
     -Koloman Moser
     -Joseph Holfman
            -very psychological and intellectual

-1898 Poster made for Vienna Secession
     -large use of white
     -censored

-1899 5th Poster for Vienna Secession
     -Mucha Style

-Ver Sacrum (Sacred Spring)
     -Alfred Roller made first two covers.
     -Last was by Moser

-Head piece by Holfman

-In the Secession they weren't worried about legibility.
-Frommes Calender
     -Mucha inspired hair

     Today in History we learned a lot about Art Neuvou which I am very intrigued with. This, I feel is another time period in which so many different ideas were coming forth. My favorite topic today was the designers from GlasGow School called the 4. Their designs were very unique and different for the time period. I really would like to try their style in future projects. This was definitely a good day in History.

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